Visionary Optical Research has patented a new type of implantable lens for people with serious eye defects. It does not have access to the financial assets or marketing expertise to begin manufacturing and selling the lenses on a large scale.
A) VOR should form a strategic alliance with a firm with complementary resources.
B) VOR should form an R&D joint venture with another firm.
C) VOR should engage in a joint venture with a firm that has access to restricted markets.
D) VOR should outsource the manufacturing of the lenses to a company in a low-wage environment.

Question

Quizplus · Accepted Answer

Forming a strategic alliance with a firm with complementary resources would provide VOR with the necessary financial assets and marketing expertise to begin manufacturing and selling the lenses on a large scale. This would leverage the strengths of both companies towards achieving a common goal. A joint venture or outsourcing may not be the best option as it may not provide the necessary support and control for VOR.

Visionary Optical Research Has Patented a New Type of Implantable