If a domestic firm using a dominant-business multiproduct strategy decides to market its products internationally, it will move to a multidivisional structure.

Question

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A firm moving to market its products internationally does not necessarily change to a multidivisional structure due to international expansion alone. The decision to adopt a multidivisional structure is influenced by factors such as the need for greater management focus on diverse product lines, geographic dispersion, and the complexity of operations, rather than simply international marketing.

If a Domestic Firm Using a Dominant-Business Multiproduct Strategy Decides