When the businesses within an organization share some products, markets, or technologies and each business generates less than 70 percent of the sales revenue of the organization, the firm is using the ____ diversification multiproduct strategy.
A) related-constrained
B) related-linked
C) unrelated
D) nondominant

Question

Quizplus · Accepted Answer

When businesses within an organization share some products, markets, or technologies and each business generates less than 70 percent of the sales revenue of the organization, the firm is using the related-constrained diversification strategy. This strategy involves a focus on one or a few closely related product/market areas and is designed to leverage core competencies and share resources across business units.

When the Businesses Within an Organization Share Some Products, Markets