In the SBU form of the M-form structure, headquarters staff use ____ controls to evaluate the performance of each SBU.
A) strategic
B) marketing
C) financial
D) operational

Question

Quizplus · Accepted Answer

In the SBU form of the M-form structure, headquarters staff evaluates the performance of each SBU based on financial controls, including measures such as return on investment, profit margins, and cash flow. Strategic controls focus on long-term goals and vision, marketing controls are related to product promotion and sales, and operational controls are related to day-to-day activities and efficiency, so these options do not fit the evaluation process of the SBU form of the M-form structure.

In the SBU Form of the M-Form Structure, Headquarters Staff