Crested Eagle Enterprises uses the related linked multiproduct strategy. One of its businesses developed in-depth marketing knowledge of the Northwest region of the U.S. which has traditionally been a weak spot for Crested Eagle's businesses. This marketing knowledge is being transferred throughout Crested Eagle's businesses through a series of seminars and training courses. This is an example of
A) operational transference.
B) corporate relatedness.
C) operational relatedness.
D) competency transference.

Question

Quizplus · Accepted Answer

Corporate relatedness refers to the sharing of resources and capabilities across different businesses within a corporation, such as transferring marketing knowledge through seminars and training.

Crested Eagle Enterprises Uses the Related Linked Multiproduct Strategy