A high-priced women's leather goods maker uses an easily recognizable gold star-motif which ornaments the embossed leather used to make the products. This manufacturer has a policy of never having "sales" on its merchandise or selling its products through discount retailers. This company's products are easily recognizable by persons familiar with the brand. This company would be very careful to
A) advertise the durability of its products.
B) maintain average to lower-than average costs of raw materials.
C) monitor for counterfeit products.
D) monitor prices of leather goods sold by mass merchandisers.

Question

Quizplus · Accepted Answer

The company's policy of never having sales and not selling through discount retailers indicates that they value the exclusivity of their brand and likely put a lot of effort into maintaining authenticity. Therefore, monitoring for counterfeit products would be important to protect their brand image and reputation. The other choices are not necessarily relevant to this particular company's branding and marketing strategies.

A High-Priced Women's Leather Goods Maker Uses an Easily Recognizable