Live Easy, Inc., specializes in dietary supplements that address the specific needs of women over the age of sixty, such as bone loss and joint pain. The premium-priced supplements are sold by mail and advertised in upscale magazines such as Town and Country, Art and Antiques, and Architectural Digest. Live Easy has a/an ____ business-level strategy.
A) focused differentiation.
B) cost leadership.
C) integrated cost leadership/differentiation.
D) value-creating

Question

Quizplus · Accepted Answer

Live Easy, Inc. is focusing on a specific segment of the market (women over the age of sixty) and providing customized products to meet their unique needs. This is an example of a focused differentiation strategy.