Managers must understand their company's resources and capabilities in order to select an effective strategy.
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Q1: One way to measure the value of
Q2: According to the text, Coca-Cola's performance has
Q3: Manufacturing equipment and financial capital are examples
Q4: One of McDonald's capabilities is in employee
Q6: Capabilities that a firm emphasizes and performs
Q7: Between 2004 and 2007 McDonald's financial performance
Q8: The true value of a firm's resources
Q9: It is usually quite easy for managers
Q10: Managers hope to identify their company's strengths,
Q11: When a company purchases an asset or
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