When a company purchases an asset or resource, such as land, with the intention of holding onto it and using it for future expansion, the company has purchased an "intangible option."
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Q6: Capabilities that a firm emphasizes and performs
Q7: Between 2004 and 2007 McDonald's financial performance
Q8: The true value of a firm's resources
Q9: It is usually quite easy for managers
Q10: Managers hope to identify their company's strengths,
Q12: McDonald's uses its core competencies to focus
Q13: The value chain consists of the structure
Q14: Deficiencies in a company's resources and capabilities
Q15: In order for core competencies to become
Q16: A foundation of McDonald's success is its
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