In order for core competencies to become competitive advantages, they must be valuable, rare, difficult to imitate and non-substitutable.

Question

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This statement is true. According to the VRIO framework, in order for a company's core competencies to become a competitive advantage, they must meet these four criteria: they must be valuable, rare, difficult to imitate, and non-substitutable.

In Order for Core Competencies to Become Competitive Advantages, They