McDonald's uses its core competencies to focus on getting better rather than just getting bigger.
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Q7: Between 2004 and 2007 McDonald's financial performance
Q8: The true value of a firm's resources
Q9: It is usually quite easy for managers
Q10: Managers hope to identify their company's strengths,
Q11: When a company purchases an asset or
Q13: The value chain consists of the structure
Q14: Deficiencies in a company's resources and capabilities
Q15: In order for core competencies to become
Q16: A foundation of McDonald's success is its
Q17: In order to develop and implement the
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