Roberta is trying to decide whether or not to vote for a political candidate. In her opinion, he is not qualified for the position, but she agrees with his political positions. Also, she trusts him and likes his decisive personality. In fact, she likes him so much she sent a small donation to his campaign. Her opinion that the candidate is not qualified represents the ________ component of her attitude toward him.

Question

Quizplus · Accepted Answer

The evaluative belief component of an attitude refers to the beliefs or assessments that a person holds about the object of the attitude. In this case, Roberta's belief that the candidate is not qualified is an evaluative belief that is influencing her overall attitude towards him.

Roberta Is Trying to Decide Whether or Not to Vote