Persuasion is most likely to be successful when the source of the persuasive communication
A) is perceived as trustworthy
B) will personally benefit from changing the receiver's attitudes
C) is perceived as highly ingratiating
D) is highly dissimilar to the receiver

Question

Quizplus · Accepted Answer

Research has consistently shown that the perceived trustworthiness of the source of a persuasive communication is one of the most important factors in determining its effectiveness. If the source is seen as credible and trustworthy, the receiver is more likely to be persuaded by their message.

Persuasion Is Most Likely to Be Successful When the Source