Sean Jones is a basketball player who was been hired by a major cereal manufacturer to promote one of their brands of cereal. Last week, Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer canceled the remainder of his contract. Based on the research into factors which influence persuasion, the contract was MOST likely canceled because, as a result of his arrest,
A) Sean's trustworthiness will probably decrease.
B) people will now perceive Sean as being less of an expert on nutrition.
C) Sean's likeability will probably decrease.
D) people will now perceive Sean as being less physically attractive.

Question

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The Answer of Sean Jones is a basketball player who was been hired by a major cereal manufacturer to promote one of their brands of cereal. Last week, Sean received national coverage when he was arrested for drunk driving. This week the cereal manufacturer canceled the remainder of his contract. Based on the research into factors which influence persuasion, the contract was MOST likely canceled because, as a result of his arrest,
A) Sean's trustworthiness will probably decrease.
B) people will now perceive Sean as being less of an expert on nutrition.
C) Sean's likeability will probably decrease.
D) people will now perceive Sean as being less physically attractive.

Sean Jones Is a Basketball Player Who Was Been Hired