Kristen scrimped and saved for over a year so that she could afford a trip to the Super Bowl if her favorite team won the NFC title. She was excited when her team made it to the Super Bowl, however the actual game was fairly boring, and in the end Kristen's favorite team lost. Still, when Kristen got back home she told all her friends about the great time she had at the game. Kristen's attitude about the game she saw can BEST be explained by
A) ingratiation theory.
B) the matching hypothesis.
C) a self-serving bias.
D) effort justification.

Question

Quizplus · Accepted Answer

Effort justification refers to the tendency for individuals to attribute greater value to an outcome they have put effort into achieving, even if the outcome is not as rewarding as expected. Kristen's positive attitude despite the game's outcome is likely due to her effort in saving for the trip.

Kristen Scrimped and Saved for Over a Year So That