Cognitive dissonance
A) is a state of tension produced when related cognitions are inconsistent.
B) is a feeling of discomfort experienced by receivers of persuasive communications.
C) is a feeling of guilt produced by engaging in counterattitudinal behavior.
D) occurs only when cognitions are unrelated to each other.

Question

Quizplus · Accepted Answer

Cognitive dissonance is a state of tension or discomfort that arises when a person has two or more related cognitions (ideas, beliefs, values) that are inconsistent or conflict with each other. This can lead to a feeling of discomfort and a motivation to resolve the conflict by changing one's beliefs or behaviors to reduce the tension.

Cognitive Dissonance