Kristen scrimped and saved for over a year so that she could afford a trip to the Super Bowl if her favorite team won the title.She was excited when her team made it to the Super Bowl,however the actual game was fairly boring and in the end Kristen's favorite team lost.Still,when Kristen got back home she told all her friends about the great time she had at the game.Kristen's attitude about the game she saw can BEST be explained by
A) ingratiation theory.
B) the matching hypothesis.
C) a self-serving bias.
D) effort justification.

Question

Quizplus · Accepted Answer

Effort justification is a concept from cognitive dissonance theory, where individuals rationalize the effort they put into an activity by valuing the outcome more positively, even if it wasn't as enjoyable as expected. Kristen likely emphasized the positive aspects of her experience to justify the time and money she spent.

Kristen Scrimped and Saved for Over a Year So That