A watershed event for survey research was when George Gallup used it to predict which of the following?
A) changing attitudes toward women in the workplace
B) the rise of rock and roll music
C) the outcome of the 1936 presidential election
D) the outbreak of World War I

Question

Quizplus · Accepted Answer

George Gallup used survey research to accurately predict the outcome of the 1936 presidential election between Franklin D. Roosevelt and Alfred Landon. This was the first publicly recognized use of scientific survey research in election polling, and it established Gallup's reputation as a leading pollster. The other options were not watershed events for survey research.

A Watershed Event for Survey Research Was When George Gallup