Bill is a salesperson who relies on his current customers to help him identify potential new customers. Bill relies on the __________ method for lead generation.
A) Introduction
B) Referral
C) Company source
D) Customer Source Initiative (CSI)
E) Cold calling

Question

Quizplus · Accepted Answer

Bill relies on his current customers to refer him to potential new customers, thus utilizing the referral method for lead generation.

Bill Is a Salesperson Who Relies on His Current Customers