One of the reasons used to explain why customers evaluate goods and services differently is:
A) The degree of customer empowerment used to sell services
B) How services and goods influence opportunity costs
C) That customers often have limited reference prices for services
D) The increased customer autonomy in the pricing of goods
E) The cost of maintaining inventory

Question

Quizplus · Accepted Answer

The Answer is C

One of the Reasons Used to Explain Why Customers Evaluate