_____ costs represent other sources of sacrifice perceived by consumers when buying and using a service.
A) Penalty
B) Forfeit
C) Opportunity
D) Nonmonetary
E) Psychological

Question

Quizplus · Accepted Answer

Nonmonetary costs refer to sacrifices that do not involve money, such as time and effort. Penalty, forfeit, opportunity, and psychological costs are all types of nonmonetary costs.

_____ Costs Represent Other Sources of Sacrifice Perceived by Consumers