Consumer resistance to using self-checkout lines has resulted from a _____ cost in using a new service.
A) Convenience
B) Monetary
C) Psychological
D) Time
E) Search

Question

Quizplus · Accepted Answer

Consumer resistance to using self-checkout lines often stems from a psychological cost, which includes the effort and stress associated with learning and using a new system, fear of making mistakes, or discomfort with technology.

Consumer Resistance to Using Self-Checkout Lines Has Resulted from a _____