Deana and Rod Li went on a one-week vacation at the Club Med Turkoise village, located in Turks and Caicos, a chain of islands in the Caribbean. Club Med's per person price of $1199 included round-trip air travel from New York, one-week accommodations, all meals, sports, activities and nightly entertainment. Club Med is using a _____ strategy.

Question

Quizplus · Accepted Answer

Club Med is using price bundling, which involves packaging different products or services together and offering them at a single price. In this case, Club Med is bundling air travel, accommodations, meals, sports, activities, and nightly entertainment into one price of $1199 per person. This strategy is appealing to consumers because it simplifies the purchasing process and often results in cost savings compared to purchasing the items individually.

Deana and Rod Li Went on a One-Week Vacation at the Club