The price for an all-day trip to the Alpine Spa is $175 and includes an hour-long massage, a facial, a manicure and pedicure and a hair styling and make-up application. Any of these services can be purchased individually for the total cost of almost $300. What kind of pricing strategy is Alpine Spa using?

Question

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The Alpine Spa is using mixed bundling, which means they are offering several services as a package deal at a lower price than if they were purchased individually. This pricing strategy is designed to encourage customers to purchase more services and ultimately generate more revenue for the spa.

The Price for an All-Day Trip to the Alpine Spa