The commissions paid to advertising agencies are paid by the media, not by the advertiser.

Question

Quizplus · Accepted Answer

Commissions paid to advertising agencies are typically paid by the media outlet, such as a television network or magazine, rather than by the advertiser. This is because the media outlet is responsible for selling advertising space and time, and the commission is a way of compensating the advertising agency for its services in helping to sell that space and time.

The Commissions Paid to Advertising Agencies Are Paid by the Media