Which of the following is NOT a franchising benefit to the franchiser?
A) The opportunity to gain knowledge of local markets
B) The maintenance of consistency in service outlets
C) The control of customer relationships by the intermediary rather than the service principal
D) The sharing of financial risk
E) Leverage for the business to gain expansion and revenues

Question

Quizplus · Accepted Answer

Franchising benefits to the franchiser include gaining knowledge of local markets, maintaining consistency in service outlets, sharing financial risk, and leveraging the business to gain expansion and revenues. However, franchisers typically want to retain control of customer relationships, rather than giving that control to the intermediary/franchisee. Therefore, option C is not a franchising benefit to the franchiser.

Which of the Following Is NOT a Franchising Benefit to the Franchiser