Which of the following is NOT a franchising challenge to the franchisee?
A) Disappointing profits and revenues
B) Lack of perceived control
C) High fees and rigid contracts
D) Encroachment and franchise saturation
E) Inability to build brand awareness

Question

Quizplus · Accepted Answer

Inability to build brand awareness is not a franchising challenge to the franchisee. In fact, franchisees benefit from the marketing and brand recognition provided by the franchisor. The other options - disappointing profits and revenues, lack of perceived control, high fees and rigid contracts, encroachment and franchise saturation - are typical challenges that franchisees may face.

Which of the Following Is NOT a Franchising Challenge to the Franchisee