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Heffner Funeral Homes Uses the Internet to Sell Some 300

Question 36

Multiple Choice

Heffner Funeral Homes uses the Internet to sell some 300 different products including jewelry, urns, coffins and funeral memorabilia as well as a complete line of funeral services. How would the company benefit from using electronic channels?


A) Customer convenience
B) The ability to ignore changes in consumer behavior
C) The absence of price competition
D) A high degree of consistency due to low customer involvement
E) Guaranteed privacy

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