Heffner Funeral Homes uses the Internet to sell some 300 different products including jewelry, urns, coffins and funeral memorabilia as well as a complete line of funeral services. How would the use of electronic channels challenge the funeral home chain?

Question

Quizplus · Accepted Answer

The use of electronic channels would likely lead to increased price competition as customers are able to compare prices more easily and may be more likely to choose a funeral home based on the cost of their products and services. This could potentially challenge the funeral home chain's profitability and lead to a need for cost-cutting measures or lower prices.

Heffner Funeral Homes Uses the Internet to Sell Some 300