Which of the following is NOT a strategy for enhancing customer participation in the service process?
A) Recruit customers
B) Position customers
C) Manage the customer mix
D) Define customers' roles
E) Educate customers

Question

Quizplus · Accepted Answer

Positioning customers (such as grouping them by demographic or behavior) is not a strategy for enhancing customer participation in the service process. The remaining options are all valid strategies for increasing customer participation. Recruiting, managing the customer mix, defining roles, and educating customers can all encourage them to take a more active role in the service process.

Which of the Following Is NOT a Strategy for Enhancing