Landis was pleasantly surprised to find a "No Smoking" sign at his favorite pub.He had to limit his visits because he is allergic to cigarette smoke.Now he can visit as often and for as long as he likes.Landis was afraid the sign might hurt the pub's business,but he was pleased to discover how many of the pub's regulars felt the same way he did.The "No Smoking" sign served to:
A) Enhance customer compatibility
B) Decrease customer participation
C) Turn the customers of the pub into productive resources
D) Allow the customer to co-create the service
E) Maintain the drama metaphor

Question

Quizplus · Accepted Answer

The "No Smoking" sign enhances customer compatibility by attracting customers who are allergic to cigarette smoke and may have otherwise avoided the pub. It also shows that the pub is considerate of its customers' health and well-being.

Landis Was Pleasantly Surprised to Find a "No Smoking" Sign