Whether a customer assumes the role of competitor is unaffected by trust, control, external factors and psychic rewards.

Question

Quizplus · Accepted Answer

This statement is false. Trust, control, external factors, and psychic rewards can all impact whether a customer assumes the role of competitor. For example, if a customer trusts a brand and feels a sense of control in their interactions with the brand, they may be less likely to seek out competitors. Similarly, external factors such as the availability and accessibility of other options can influence a customer's decision to stay loyal to a particular brand. Additionally, psychic rewards such as loyalty programs or personalized experiences can incentivize customers to continue doing business with a particular company.

Whether a Customer Assumes the Role of Competitor Is Unaffected