The first step in conducting an internal customer service audit is to:

Question

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The first step in conducting an internal customer service audit is to clearly define who the customers are within the organization. This helps to identify the internal departments or teams that are responsible for providing service to one another, and sets the stage for evaluating how well those interactions are going. Brainstorming and idea generation may come later in the process, but defining customers is the essential first step. Creating a new servicescape, defining employee quality, and eliminating all conflict are not relevant to the initial step of conducting an internal customer service audit.

The First Step in Conducting an Internal Customer Service Audit