A regional chain of discount stores had narrow aisles that were often blocked by partially unpacked boxes. Even though the chain provided shopping carts, it was impossible to maneuver one in the store unless you were willing to park it at the end of each aisle and carry selections back to it. In this example, the servicescape played a role as a negative:

Question

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The servicescape, including the narrow aisles and blocked boxes, hindered the ability of customers to navigate the store with shopping carts, making it difficult to facilitate their shopping experience.

A Regional Chain of Discount Stores Had Narrow Aisles That