While most KFC restaurants look alike, there is one in Marietta, Georgia, that is in the base of a 56-foot tall chicken replica with rolling eyes and a moving beak. In this example, the servicescape is act as a:

Question

Quizplus · Accepted Answer

The unique and eye-catching design of the KFC restaurant in Marietta, Georgia, sets it apart from other KFC restaurants and creates a unique experience for customers. This makes it a differentiator in the servicescape.

While Most KFC Restaurants Look Alike, There Is One in Marietta