New owners of the Atlanta Falcons football team were concerned about declining attendance figures.As a result,Falcons staff set up kiosks at arena exits and asked attendees what would make the game day experience more fun.The management was gathering _____ measurements.

Question

Quizplus · Accepted Answer

Soft measurements involve gathering qualitative data, such as opinions and feedback, which is what the Falcons staff was doing by asking attendees about their game day experience.

New Owners of the Atlanta Falcons Football Team Were Concerned