How would you describe the sustainability of competitive advantage in the acquaintance stage of the customer relationship evolution?
A) Non-existent because the company's primary goal is to induce trial
B) Generally low with some variation on how the competition creates unique value
C) High even though it depends on how unique the service offering is
D) Medium because customer are heterogeneous
E) Generally low because of the expense associated with mass customization

Question

Quizplus · Accepted Answer

At the acquaintance stage, customers are just starting to become aware of the company and its offerings, so sustainability of competitive advantage is generally low. However, there can be some variation on how competitors create unique value, which affects sustainability to some extent.

How Would You Describe the Sustainability of Competitive Advantage in the Acquaintance