Members of Sam Goody's Replay Frequent Buyer Program receive a $15 gift certificate for every $150 in purchases made at Sam Goody, as well as a coupon each month for a 20-25 percent discount on the purchase of an unlimited number of CDs and/or cassettes from a specific music category. Sam Goody's Replay Frequent Buyer Program uses _____ to implement its retention strategy.
A) Financial bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds

Question

Quizplus · Accepted Answer

The program uses financial incentives, such as gift certificates and discounts, to encourage repeat purchases and retain customers.

Members of Sam Goody's Replay Frequent Buyer Program Receive a $15