Step-by-Step day care center offers parents several other services not normally offered by day by day care centers.A caterer is present every morning when the children are dropped off to take orders for supper.When the parents pick up their children in the evening,their supper is ready for them to take home,too.A hair stylist comes to the center once a week and cuts the hair of any child whose parents request this service.A photographer comes to the center every three months to take updated pictures of children whose parents don't have the time to take their children to the photography studio.In this way,Step-by-Step is using _____ to support its customer retention strategy.
A) Financial bonds
B) Social bonds
C) Customization bonds
D) Structural bonds
E) Security bonds

Question

Quizplus · Accepted Answer

Step-by-Step is using customization bonds, which refers to offering personalized and unique services to customers to differentiate from competitors and strengthen customer loyalty. The caterer, hair stylist, and photographer services are tailored to meet specific needs and preferences of the parents, making it more likely for them to continue choosing Step-by-Step for their child's care.

Step-By-Step Day Care Center Offers Parents Several Other Services Not