New Bedford College has a two-year masters degree program designed for special education teachers.Thirty-five students enter the program each fall.The education department requires that the 35 students take the same classes.Classes are made available in sequence.If Beth wanted to take only one special education class to get her a teaching certificate in learning disabilities (LD),she would be unable to because she would not be able to participate in any carry-over projects from previous classes (This is a common teaching tool for the New Bedford education department faculty.).New Bedford College will avoid setting up a relationship with Beth because:
A) She is in the wrong segment
B) She and others like her are compatible
C) Her needs are homogeneous with many others
D) She would be a difficult customer
E) She would not be profitable in the short-run

Question

Quizplus · Accepted Answer

DEBeth's situation indicates that she is in the wrong segment (A) because the program is designed for students committing to a two-year master's degree, not for those seeking individual classes. She would be considered a difficult customer (D) because her needs do not align with the program's structure and requirements, which include participation in carry-over projects. Additionally, she would not be profitable in the short-run (E) because the program is designed for students enrolling in the full two-year sequence, not for those taking a single class.

New Bedford College Has a Two-Year Masters Degree Program Designed