If you own a small advertising agency and have limited funding and even less time to spend on services marketing research, which of the following types of research would you be LEAST likely to use?
A) Process checkpoint evaluations
B) Future expectations research
C) Trailer calls
D) Critical incidents studies
E) Complaint solicitations

Question

Quizplus · Accepted Answer

Future expectations research requires a significant amount of time and resources to conduct, which may not be feasible for a small advertising agency with limited funding and time constraints. This type of research involves predicting future trends and consumer behaviors, which may not be as relevant or necessary for the agency's immediate needs. The other options listed (A, C, D, and E) are more focused on evaluating current processes, identifying areas for improvement, and gathering feedback from clients, which can help the agency make more immediate and tangible improvements to their services.

If You Own a Small Advertising Agency and Have Limited