_____ importance measures are estimated using the statistical procedures of correlation and regression analysis, which show the relative contribution of questionnaire items to overall service quality.
A) Direct
B) Leading
C) Primary
D) Indirect
E) Secondary

Question

Quizplus · Accepted Answer

Indirect importance measures are estimated using correlation and regression analysis to determine the relative contribution of questionnaire items to overall service quality. Direct importance measures involve directly asking customers to rate the importance of each item in the questionnaire. Primary and secondary are not relevant terms for importance measures. Leading is not a commonly used term in this context.

_____ Importance Measures Are Estimated Using the Statistical Procedures of Correlation