The Limited recognizes sales associates who provide excellent customer service by rewarding them with a "Hero Award," which is displayed in the store where the sales associate is employed.To measure a sales associate's service performance,which type of research should The Limited use?
A) Complaint solicitation
B) Critical incidents studies
C) Relationship surveys
D) Mystery shopping
E) Lost customer research

Question

Quizplus · Accepted Answer

Mystery shopping is a type of research that involves sending undercover shoppers to observe and evaluate the customer service provided by sales associates. This type of research can be used to measure a sales associate's service performance by observing their interactions with customers, their knowledge of products and services, and their ability to resolve customer issues.

The Limited Recognizes Sales Associates Who Provide Excellent Customer Service