Key Energy was a company that provided quality oilfield construction, drilling and other services. The company's top management felt stakeholders did not have a clear image of the company and were considering changing the name to clarify the organization's position in the market. Senior management interviewed the company's salespeople to learn how they felt about selling Key Energy's services. As part of examining the corporate image, the company used:
A) Upward communication
B) Synetics research
C) Lead user research
D) SERVQUAL surveys
E) Relationship surveys

Question

Quizplus · Accepted Answer

The company used upward communication by interviewing their salespeople to get their perspective on the company's services and image in the market. Upward communication involves soliciting feedback and opinions from employees who may have useful insights about the organization. Synetics research, lead user research, SERVQUAL surveys and relationship surveys are all different research methods with specific purposes, but they were not mentioned as being used in this scenario.

Key Energy Was a Company That Provided Quality Oilfield Construction