_____ qualities are attributes a consumer can determine prior to purchasing a product.
A) Search
B) Consequential
C) Experience
D) Evidential
E) Credence

Question

Quizplus · Accepted Answer

Search qualities are attributes that can be easily identified or evaluated by the consumer before purchasing a product, such as price, size, color, and brand name. They are often available from external sources or can be obtained through personal inspection or trial. Consequential qualities refer to the benefits or outcomes that result from using the product, experience qualities are attributes that can only be evaluated after purchase and use, evidential qualities are difficult to observe even after purchase, and credence qualities are attributes that are difficult to evaluate even after use.

_____ Qualities Are Attributes a Consumer Can Determine Prior to Purchasing