Services high in _____ qualities are the most difficult to evaluate.
A) Search
B) Experience
C) Source
D) Credence
E) Motivational

Question

Quizplus · Accepted Answer

Credence qualities are those that customers find difficult to evaluate even after they have consumed the service. These qualities are not observable or detectable by clients, such as the quality of legal advice or a dental procedure. Therefore, services high in credence qualities are the most difficult to evaluate.

Services High in _____ Qualities Are the Most Difficult to Evaluate