_____ qualities are attributes a consumer can only determine after purchasing and consuming a product.
A) Search
B) Conceptual
C) Experience
D) Credence
E) Cognitive

Question

Quizplus · Accepted Answer

Experience qualities are those that can only be judged by the consumer after purchasing and using the product. These qualities cannot be discerned prior to purchase, unlike search qualities (which can be evaluated before purchase) and credence qualities (which may be difficult to assess even after purchase). Conceptual qualities relate to the product's features and benefits, while cognitive qualities involve the consumer's perception and understanding of the product.

_____ Qualities Are Attributes a Consumer Can Only Determine After