As more Europeans are making their own travel arrangements online, travel agencies are offering new services. One concept that is working well is to market exclusive travel packages that incorporate pre-paid children's activities. By designing packages specifically for parents and their children, the European travel agents are relying on _____ to create a differential advantage.
A) Increased customer compatibility
B) Decreased customer self-attribution of dissatisfaction
C) Smaller customers' evoked sets
D) Increased customer adherence to a service script
E) Decreased service complexity

Question

Quizplus · Accepted Answer

The European travel agents are relying on increased customer compatibility by designing packages specifically for parents and their children to create a differential advantage. This means that the travel package is more compatible with the needs and wants of a specific group of customers (parents with children), making them more likely to choose this service over others.

As More Europeans Are Making Their Own Travel Arrangements Online