Groups purchasing services encounter:
A) Greater perceived risk
B) More reliance on word-of-mouth communication
C) Greater difficulty in comparing alternatives
D) A higher level of customer participation
E) All of the above

Question

Quizplus · Accepted Answer

All of the above statements are true. Groups purchasing services have greater perceived risk because the decision-making process involves multiple individuals and the consequences of a bad decision could affect everyone. More reliance on word-of-mouth communication occurs because group members may ask each other for recommendations or feedback on different service providers. Greater difficulty in comparing alternatives is faced by groups because they may have different preferences and priorities, and reaching consensus can be challenging. Finally, group purchasing involves a higher level of customer participation because multiple individuals must be involved in the decision-making process.

Groups Purchasing Services Encounter