USAir's Frequent Traveler Program provides financial incentives and rewards for members who fly on USAir. USAir's Frequent Traveler Program increases:
A) The rate of innovation diffusion
B) Customer compatibility
C) Brand loyalty
D) The size of the customer's evoked set
E) Service divisibility

Question

Quizplus · Accepted Answer

USAir's Frequent Traveler Program provides rewards to its members, which encourage them to fly more often with USAir, leading to customer loyalty towards the brand. Therefore, the program increases brand loyalty.

USAir's Frequent Traveler Program Provides Financial Incentives and Rewards for Members